How to Choose Between Static Vs. Dynamic Logo Design
Static Logo Design
A static logo design refers to a corporate logo design with a fixed shape, color, and letter format that has stayed the same over the years. Traditional print media and ad banners didn’t allow much creativity other than designing a logo. That’s why there were only static logos everywhere. Brands added colors to their black and white logos with the arrival of color screen televisions to appear more attractive.
Dynamic Logo Design
A dynamic logo design can take different forms and change shapes, colors, and formats. It aims to appeal to the audience’s visuals or represent a brand’s product or services portfolio. Digital and smartphone technologies allow brands to adopt a dynamic logo design. Brands can now deliver multiple messages by using dynamic logo designs.
Differences Between Static and Dynamic Logos
There are many differences in both logo design types, but we will discuss the basic ones across the industries. Following are the aspects to easily differentiate the purposes.
1. Simplicity or Complexity
The level of simplicity that static logos offer is outstanding. The audience can easily memorize and identify them. Static logos help in brand awareness and positive image using simple visual designs.
Dynamic logos are complex, tricky, and somewhat unpredictable. The transforming visuals are hard to memorize but identifiable. The complex nature covers many details regarding the brand, and designing requires much effort and time.
2. Number of Design Elements
The logo design elements are shapes, objects, fonts, colors, and images. The number of elements in static and dynamic logo designs largely varies. Static logos use all elements but only once. Static logos might rarely change colors and shapes in different campaigns.
Dynamic logos use many design elements in a single animation, making them more attractive. They can change several elements in a single animation to display brand versatility.
3. Usability Across Channels
The nature of static logos has enormous usability across channels but has limits in interaction. Using them across multiple channels hardly impacts its purpose.
Dynamic logos have low usability as they depend on digital mediums for display but offer great interaction. Traditional print media doesn’t support dynamic logos.
4. Flexibility in Message Conveyance
The message conveyance is relatively easy without much depth in the message in static logos. They deliver some hints about the brand’s story and history.
Dynamic logos have complex messages regarding the brand story, history, and culture. The messages have in-depth messages and also communicate the company’s product portfolio.
Factors to Consider While Selection
Selecting the logo design type involves assessing some factors. The following factors impact selection, so brands need to weigh against each factor before switching the logo design.
1. Brand Ranking
The level of a brand in an industry and its fame help determine the right logo design type. A corporate logo design must be static if it is at the lower and middle ranks in the industry. Startups can use static logos to build value and offer ease in memorizing the logo. In contrast, industry leaders already have recognition and may use dynamic logos to enhance their attractiveness and show their versatility and size.
2. Product Portfolio
The portfolio of products a company offers largely impacts the selection. Static logos might not be able to deliver information on all a brand’s products. Dynamic logos also have limitations, and smaller companies might feel the need to fill them with irrelevant information. In addition, dynamic logos can lose their impact if not advertised enough, resulting in a waste of resources.
3. Target Audience Preference
The most important purpose of a logo is to appeal to the target audience. Relatable logos bring more audience than irrelevant ones. It is vital to Assess the audience’s preferences for choosing a suitable logo design type. Avoid using too many transformations or longer animations as they might annoy the audience and take longer loading times.
4. Budget Restraints
Dynamic logos are usually more expensive than their counterparts. Budget restraints of a business might not allow for getting dynamic logos. Reducing the animations or sticking to static designs is okay, rather than overburdening the financial limits. Putting all your eggs in one basket is never a good idea.
The static vs. dynamic logo design argument is not ending soon. Unless scientific studies settle this debate for once and all, it is important to understand the basic differences. The factors like brand establishment, portfolio, audience preference, and budget allowances impact the choice of a specific logo design type. Hiring professional logo designers helps equip a brand with a suitable corporate logo design.